Mobile phones are now commonly used in highly developed countries to do pretty much everything such as mobile banking, connecting with people through facebook/myspace, listening music, watching music videos, chatting and more. Mobile phones are very useful even this company called Smaato is now reaching customers through mobile advertising. They are the pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.
To all those who want to promote their products or services through mobile, SOMA could be a good idea to have for it has a unique feature, that is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.
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